High-performance products capable of minimizing their environmental impact without compromising the well-being of professionals and their clients. Recyclable packaging to ensure maximum sustainability.

A natural complex based on grape seeds enriches as a cross-active ingredient in all products of the Care line.
With powerful antioxidant properties, it works synergistically with the active ingredients in the Care lines, defending hair and color from fading, ensuring vibrant and long-lasting color over time.

Nika Hair Beauty Excellence invests in a multichannel communication strategy that supports and enhances its product and service offerings.
At the heart of this communication is the professional who can rely on coordinated materials to furnish their salon with style and exclusive design.
Visibility is also ensured throughout the year through traditional advertising campaigns, such as magazines and journals, as well as innovative approaches, including the web and social networks.