Blondeness

The innovative bleaching line, enriched with Defence Complex , ideal for carrying out all lightening techniques without compromising the well-being of the hair.

Whether you want to achieve platinum blonde or light highlights, Blondeness can satisfy every need thanks to its two bleaching powders, formulated to make any desire come true.

THE BENEFITS OF BLONDENESS
• Non-volatile texture, for a creamy and homogeneous mixture.
• Formulated without added fragrances to reduce the risk of irritation.
• Vegan formula, without ingredients of animal origin.

Defense Complex

EXCLUSIVE PROTECTION TECHNOLOGY

It works both inside and outside the hair fiber, protecting the hair structure during the bleaching process, preventing breakage and providing a highly effective cosmetic effect.

When the Defence Complex comes into contact with the Activator , thanks to an immediate chemical reaction, it forms a gel that creates a protective barrier around the hair.

This protective barrier allows Blondeness to penetrate the hair fiber, but prevents excessive opening of the cuticles and the resulting oxidative stress, protecting the hair from damage caused by bleaching.